After FanDuel-AP Partnership, Possibilities Exist for Still More Sports Betting Deals

The US sports betting media fight royale that has been brewing for quite an for a while added another chapter Tues when FanDuel and the Associated Press announced their partnership.

Effective immediately, FanDuel becomes the wire service’s exclusive provider of sports betting odds. That was antecedently handled past Pregame.com. (NOTE: In the interest of good disclosure, the author also serves as a seasonal newspaperman for the Associated Press.)

The FanDuel sell goes beyond simply providing odds and line entropy for AP conducting wire stories. Per a marijuana cigarette statement, the two sides testament process on adding FanDuel “widgets” to the Associated Press online sports pages.

In a statement, Barry Bedlan, the global director of text and unexampled market place products for the AP, said its readers and outlets that rely on the service’s reportage hold wanted more sports betting information. That’s especially true o'er the cobbler's last couple on years as the sports betting landscape has widened significantly.

It makes signified to do work with i of the largest reputable sportsbooks in the United States to cater a consistent, believable source peak for AP and its customers,” he added.

As Axios reported, the arranging includes FanDuel paying an unidentified amount for the favor of serving as the scoop reporter. In addition, spell AP copy testament include links to FanDuel, those testament go straight to its place varlet and not directly to any sports betting page.

FanDuel Gets Access, Exposure to Millions

The trade gives FanDuel an chance to acquire its epithet in newspapers and websites crossways the US. The sports betting company, in essence, is casting a real big net. The ordinary AP reader may non be as occupied inward sports betting as someone who hits VSiN or Action Network daily. Still, the wire serving offers millions of readers. According to its 2020 annual report, 3.8 billion people usage its mobile app and 15.1 zillion follow the AP on Twitter.

The FanDuel-AP trade is the in style(p) inward a series of acquisitions and partnerships that feature broadened the audience for sports betting mental object and inward some shipway suit too many to count.

Here’s just now a few to highlighting the trend.

Last November Bally’s Corp. proclaimed it acquired naming rights for the regional sports networks – many of which were at i clip FOX Sports entities – from the RSNs’ stream owner, Upton Sinclair Broadcast Group.

The go gives Bally’s a large presence with 19 networks that continue 24 states. However, only if sestet of those make launched sports betting, though quintet to a greater extent experience latterly sanctioned the wagering products. In addition, Bally’s simply launched its first mobile betting app in Colorado, a nation where none of its networks are available.

Other deals experience been focussed on content, the likes of DraftKings acquisition of the Vegas Sports Information Network (VSiN) and Better Collective’s $240 trillion purchase of Action Network.

What Else Remains?

The plane section above gave just a sampling of the recent partnerships and deals made 'tween sportsbooks and media entities. However, on that point remain some greenness fields out there.

Perhaps the biggest greenness fields come out in that location are news media chains, companies that have day-to-day newspapers, TV stations, and websites inwards major or mid-sized communities across the country.

The biggest of those entities is Gannett, which owns to a greater extent than 100 day-after-day newspapers crossways the country. That includes dozens inward states where sports betting has already been approved as comfortably as subject publishing USA Today.

Other possible targets for partnerships include McClatchy and Tribune Publishing.

On the TV side, there’s Sinclair, which owns nearly 200 stations inwards increase to the RSNs. Upton Beall Sinclair is really the second-largest post owner behindhand NexStar Media Group.