When the Buffalo Bills surface their young stadium, the NFL team up may also be looking for a unexampled naming rights sponsor.
Front Office Sports reported Fri that Highmark Blue Cross Blue Shield, the health insurance troupe that currently holds the naming rights to the Bills’ electric current bowl in Orchard Park, NY, is non committed in time to transferring its rights arrangement to the planned $1.4 one million million stadium.
It would follow an exclusively unexampled contract…It would not follow the same unexampled get that would hold over,” Highmark interpreter Amber Hartmann told the sports stage business web publication.
Highmark has held the rights to the electric current arena since shoemaker's last year.
The article notes that Barstool Sports father Dave Portnoy touted his company as a possible naming rights holder backrest when the squad was sounding for a unexampled patronise two years ago.
That full point also happened to co-occur with the timeframe Barstool Sportsbook applying for a wandering sports betting permit inward the state. The New York State Gaming Commission did non select the sportsbook for a license.
If Not Barstool, Then…?
With Barstool currently non operating inward New York, that potential puts a damper on the William Penn National Gaming brand’s interestingness inward the young stadium. However, a lot tin exchange between and when the new sports stadium is ready to open. In this case, the new Bills stadium should clear for the 2026 season.
The state’s top out gaming legislators feature expressed an stake inwards expanding the list of licensees.
But yet if Barstool remains on the alfresco looking for in, there exists other sports betting operators that could potentially eyeball the Bills – the only when NFL team that really plays its games in New House of York – as a possible marketing partner.
In January, shortly after online sports betting launched inwards New York, the Bills announced a multi-year sell with Caesars Entertainment that made the Caesars Sportsbook an official wandering wagering partner with the team.
Another possible partner could be the Seneca Carry Nation of Indians. The horse opera New York-based tribe extended its functionary cassino partner arrangement with both the Bills and the NHL’s Buffalo Sabres. Both teams are owned by Pegula Sports & Entertainment.
However, that may follow a thorny issue. That’s because New York nation officials be after to exercise monetary resource it lately received from the Seneca Nation to get back a long-running conflict regarding gaming compact payments toward the state’s portion of the young stadium’s cost. It’s expected the Lucius Annaeus Seneca payments would covering more than $400 million of the state’s $600 zillion commitment.
Tribal leaders though have criticized the state’s actions in forcing a settlement. That comes as both sides must start negotiating a young sell to put back the electric current 21-year pact, which ends next year.
Gaming Companies and the Name Game
If Barstool or another gaming keep company ended upward snagging the naming rights for the unexampled Bills Stadium, it wouldn’t be the first of all time it happened.
Last year, Caesars Entertainment got naming rights for the Superdome inward New Orleans. In Florida, Hard John Rock Stadium in Miami Gardens is set well-nigh 10 miles forth from Hard Rock International’s home office inward Davie.
Several tribal nations also feature secured rights for littler stadiums and arenas. That includes the Harrah’s Cherokee Center, which includes a 7,600-seat arena and 2,400-seat auditorium in Asheville, NC, and Pechanga Arena in San Diego.