Caesars, Genius Sports Announce Agreement Featuring NFL Data
Genius Sports (NYSE:GENI) said today it’s entering a partnership with gambling casino hulk Caesars Entertainment (NASDAQ:CZR), providing the gaming manipulator with memory access to the information provider’s suite of functionary sports information content.
Financial terms of the concord weren’t disclosed. But Genius is decent a Caesars advertising partner, and will provide the casino accompany with marketing technology. That will be aimed at bolstering client acquisition and keeping at Caesars’ online casinos and sportsbooks.
Genius Sports data feeds will funding the Caesars trading and sportsbook program past providing access to official NFL products, including prescribed unrecorded sports data feeds,” according to a statement.
News of the agreement arrives simply II days before the go of the 2021 NFL season. Genius doesn’t run as a consumer-facing sportsbook. Rather, sportsbook operators purchase information from the companion and its competitors. It’s expected those purchases will growth over clip as regulated sports betting and in-game wagering increase in popularity inwards the US.
NFL Synergies for Caesars, Genius Sports
Football is the to the highest degree wagered-on summercater in the US, and the NFL is the to the highest degree bet-on league. Analysts are forecasting a 2021 football game handle of $20 1000000000 or more, which could parkway revenue of at to the lowest degree $1.5 1000000000000 for gaming companies.
Both Caesars and Genius hold ties to the NFL, the most pop sports conference in the US. The cassino operator is unity of several official sports wagering partners with the league, patch Genius inward Apr won rights to be the betting information provider to the league. It’s rumored that six-year accordance is worth $1 billion.
“In April 2021, Caesars Entertainment was selected as ane of the NFL’s prescribed sports betting partners. As an filename extension of that partnership, Caesars and Genius Sports now have got entered into a deal to further Caesars’ official NFL-backed sportsbook offerings past leveraging NFL prescribed data, Next Gen Stats, and other offerings,” according to the statement.
The NFL also owns an equity bet precious at roughly $450 trillion inward Genius Sports.
More Possibilities for Caesars
Prior to the NFL pact, the Genius US footmark consisted of partnerships with the NCAA and PGA Tour, as swell as non-exclusive arrangements with John R. Major League Baseball (MLB) and the NBA. The partnership with Caesars extends beyond the NFL.
“Alongside NFL content exclusive to Genius Sports, Caesars Entertainment will make headway approach to functionary data-powered in-play content for other top-tier US and worldwide sports, including NASCAR, English people Premier League, Argentinian and Colombian soccer, as advantageously as Liga MX,” said Genius inward the statement.
Sportsbook operators are looking for to broaden revenue streams beyond the staples of football and basketball. NASCAR, with its variety of wagering options, and international sports are avenues for accomplishing those objectives.
Additionally, auto racing and association football are fertile grounds for in-game or live betting, which is expected to follow a major germ of growing for gaming operators inward the coming years. That’s a data-intensive offering, underscoring potentiality advantages inward the Genius business deal for Caesars.