Entain Australia plans to develop fully fledged media business
Entain has launched several online racing channels in Australia as part of a new media arm, according to a report by the Sydney Morning Herald
Entain has launched several online racing channels in Australia as portion of a young media arm, according to a written report by the Sydney Morning Herald.
The bookie has debuted foursome online gymnastic horse and greyhound racing channels below a architectural plan to go a “fully vaned media business.”
Andy Hoad, General Manager of Content & Entertainment at Entain Australia, testament guide the unexampled media division, which alongside more traditional sports coverage, will also give rise written content and documentaries. Adam Hamilton, meanwhile, will support Hoad as Head of Talent & Racing.
“The future of the business sector is really border to content,” said Hamilton. “It is comely to a greater extent than just now a wagering business.”
Meanwhile, Entain Australia CEO Dean Claude Elwood Shannon said: “Our dream is to have got wall-to-wall Aussie and international racing broadcasts for customers and establish a lot of tailored cognitive content around that. It’s a unique thing that we were doing in Australia.”
The variance is staffed past a squad of rough 30 people, though is currently recruiting commentators and writers for pre-race programmes and societal media content, said the Herald.
It will be responsible for terzetto areas: digital media and broadcast, the live channels and long-form video. Two programmes are currently in the works: a docudrama recounting the chronicle and growing of Aboriginal Australian basketball, and a serial with three-time Melbourne Cup winner Glen Boss.
“We as wagering operators want to dungeon innovating inwards this space, and we demand to keep the races in look of the customers to urinate sure it’s relevant. We are competing for that disposable income,” continued Shannon.
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