Entain Record 1 5 million online bets placed on Women s Euros

Entain has revealed a record 1

Entain has revealed a record 1.5 zillion online bets get been placed on the Women’s Euro 2022 football game tournament so far, a “significant milepost for the fastest growing distaff athletics inwards the world.”

Ahead of Sunday’s last 'tween hosts England and Germany, Entain delved farther into the betting trends, telltale(a) that 14% of the 1.5 jillion online bets were placed past women.

In the UK specifically, Ladbrokes and Coral have got experienced a fivefold step-up inward the list of bets placed on the tourney versus the Women’s Euro 2017, patch in that respect has been a six times increment inward bets placed past women.

UK fans make been the biggest bettors on the tournament with 46% of amount bets, followed by Germany and Federative Republic of Brazil with 22% and 16% respectively. And from the source of the tournament, almost 60% of outright bets from the UK hold backed England to win, patch likewise almost 60% of outright bets from Deutschland make backed FRG to win.

“This is a substantial milestone for women’s football, which has been touted as the fastest growing female sportsman inward the world,” a statement from Entain read.

“Women’s Euro 2022 itself is expected to stretch a global unrecorded audience of more than 250 1000000 crosswise 195 territories, upward from a global audience of 178 1000000 for Women’s Euro 2017 inward the Netherlands.”

Entain added that the sports betting industry inward superior general is witnessing a similar boost inwards involvement inward women’s sport, with the identification number of online bets on the 2021-22 Women’s UEFA Champions League climbing 61% from the 2019-20 tournament, patch the 2021-22 Women’s FA Cup saw 130% more online bets than its 2019-20 equivalent. The II competitions also reported increases inwards bets from women of 79% and 212% severally over the same timeframe.

“Women’s football game has seen a phenomenal ascension inwards popularity in recent years, generating an unbelievable bombinate for the sport,” said Julie Doleman, Managing Director UK & Ireland Digital at Entain. “This has also been reflected inwards betting activity on women’s football matches, which has grown at similarly seismic rates – particularly amongst female person customers.

“At Entain, we are perfectly placed with our bench-strength of planetary sporting brands to proffer our fans exciting experiences and catch them snug to the action. With the FIFA Women’s World Cup taking come in next year, we’re really excited to insure what lies forwards for the sport.”