FanDuel Inks New Sports Betting Deal with Pat McAfee, Reportedly for $30M Annually

FanDuel on Th showed Pat McAfee the money. The sports betting operator and iGaming society announced the former NFL player turned sports media personality would remain an sole(a) partner inwards a multi-year deal.

Terms weren’t announced inwards a FanDuel push release. But in a video, McAfee said it’s a three-year business deal with an option for a quaternary year.

We just now got paid an nonsensical amount of money,” McAfee said inwards the video.

Shams Charania of The Athletic reported on Twitter, citing industry sources, that the business deal was worth $30 gazillion annually.

Makeover on the Way

The sell way FanDuel testament uphold to follow the official sportsbook partner of Pat McAfee Inc. and the Pat McAfee Show.

McAfee’s show, which runs unrecorded on YouTube weekdays from noon-3 pm ET, testament also catch a unexampled look, as the Indianapolis-based studio gets a makeover, with FanDuel getting naming rights for its new mark as well.

McAfee’s squad will also be behind FanDuel promotions, including a “crowd-sourced Spread the Love” betting opportunity. Spread the Love is a special marketing promotion that FanDuel uses for select games inward specific markets. Most times, FanDuel testament conform the dot spreadhead every time a sure identification number of bettors urinate a wager on the game.

The bet, inwards effect, becomes a incentive for bettors, as the spreadhead becomes an absurd amount. Back inwards Jan 2000, the spread head inwards an Indiana University hoops spunky topped to a greater extent than 100 points.

Latest Sportsbook-Media Partnership

The McAfee-FanDuel partnership evolves as sports betting operators and gaming companies look to deepen their ties with media entities.

The best-known partnership is William Penn National Gaming’s buy-in on Barstool Sports to urinate it the trademark for the casino chain’s sportsbooks. In a move more like to FanDuel’s deal with McAfee, DraftKings earlier this yr became a mental object distributor for Dan Le Batard’s Meadowlark Media.

FanDuel Chief Marketing Officer Mike Raffensperger said in the company’s waiver that McAfee is the “fastest-growing star” inwards sports media. He added that the troupe looks forward to doing to a greater extent with McAfee’s team.

The companionship also said the Pat McAfee Show is “the gilded standard” inward terms of live-odds integration and broadcasting wagering content. That includes odds boosts and enhancements.

“Of course, Pat isn’t just now our best marketing partner, he’s also single of our topper customers, so we await he will throw us some of the money back,” Raffensperger joked.

Who is Pat McAfee?

McAfee, 34, played VIII seasons in the NFL, all for the Indianapolis Colts. In a 2014 Indianapolis Star article, he talked virtually how winning $1,400 inward an underground poker order led to him eventually getting a college scholarship to run football.

He was I of the upside punters (the American football kind), but retired before age 30 to separate into sports media. That included a stint with Barstool Sports, which he said inwards Thursday’s video helped him as he looked to capture established.

He’s also been a broadcaster on ESPN and worked with the WWE as well.

His online present does pull in a big audience for online media, which is a Florida key aim audience for companies like FanDuel. According to HypeAuditor, McAfee has 1.6 billion subscribers to his YouTube channel. On Twitter, he has more than 2.2 one thousand thousand followers.

The norm audience for ace of McAfee’s YouTube videos is virtually 175,000, and the highest audience he’s had was nearly 617,000.

In recent weeks, his show up has garnered attention for McAfee’s segments with Green Bay Packers field general Henry Louis Aaron Rodgers, which included Carl Rogers discussing his bout with COVID-19 and the treatments he took instead of getting a vaccination.