Fantasy Life Raises $2M from NFL Stars Allen, Burrow, Chase, Other Celebs
Fantasy Life, the fantasise sports and betting media property founded by Levi Berry, reportedly closed a $2 one thousand thousand funding one shot led by multiple professional athletes and celebrities.
Axios bust word of the “friends and family round” before Tuesday. Participating investors include Buffalo Bills field general Josh Allen, Cincinnati Bengals quarterback Joe Burrow and his favorite target, wide receiver Ja’Marr Chase, Los Angeles Chargers running backward Austin Ekeler, and singer John the Divine Legend.
LRMR Ventures, the household business office of Lebron St. James the Apostle and entrepreneur Maverick Carter, were also mired in the funding round. Jacksonville Jaguars proprietor Tony Khan also invested inward Berry’s keep company as did Miami Marlins co-owner Roger Ehrenberg. Startups with ties to the sports betting industry make long attracted team up owners with at present in public traded DraftKings (NASDAQ: DKNG) and Sportradar (NASDAQ: SRAD) among the examples.
Berry founded Fantasy Life in 2020, naming the keep company after his 2013 volume by the same name. Last year, he departed ESPN for NBC Sports because the Comcast unit promised him line of latitude and livelihood to build come out Fantasy Life.
Fantasy Life Checks Important Startup Boxes
Although it’s a young company, Fantasy Life is accomplishing some things that many rising ontogenesis firms battle with: it’s operating inwards slant fashion (it has 13 staffers) and it’s already profitable.
Berry told Axios the companion is generating septet figures inward revenue annually. The mass of those sales are sourced via advertisements. Ads currently on the situation include those from BetMGM and Underdog Fantasy, among others. Currently, Fantasy Life’s mental object is free, though Chuck Berry noted to Axios that it’s possible the site testament feature article some insurance premium options inward the future.
There’s case in point for day-to-day and season-long phantasy sports participants paying for lineup-building advice and the sports wagering place has a long chronicle of retail bettors paying for picks, but there’s also substantial indorser boil inward those segments.
Fantasy Life features an array of discharge tools for bettors and fantasize players alike, including parlay calculators, participant prop projections, switch ratings, fantasise rankings, and more.
Fantasy Life Attracts Other Investors, Too
In gain to the aforementioned stars who participated inwards the Fantasy Life funding round, “traditional” investors involved in the financing include gaming analyst Chris Grove, Bruin Washington CEO George II Pyne, buck private equity investor and former Cleveland Browns chairperson Alec Scheiner, investor and operator Jason Stein, and FOX Bet CEO Kip Levin, according to Axios.
Grove is a managing partner at Acies Investments, which lists 22 portfolio companies on its website, including Underdog Fantasy and Jefebet.com.
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