Hard Rock Hotel & Casino Atlantic City will opened a young beach concept during the Memorial Clarence Shepard Day Jr. weekend running Friday, May 25, through Monday, May 27.
After pleading with federal and land officials to restore the eroding beach inward front of the Boardwalk prop that resulted inwards significant impairment to the casino’s Beach Bar, Hard Rock officials took matters into their possess hands. The outcome is a unexampled beach waiting room where Hard Rock guests and Unity rewards members testament get memory access to chairs, recliners, and umbrellas along with beverage service.
The beach is 1 of our most precious resources and our squad has gone higher up and beyond to preserve it,” said Hard John Rock Atlantic Ocean City President George V Goldhoff. “Providing beachfront amenities to our guests this summertime is a spinning top priority and we are excited to unveil our oceanfront experiences Memorial Day weekend.”
Along with the beach amenity, Hard Rock announced a new outdoor venue on the back story of the resort hotel overlooking the Atlantic Ocean. Dubbed The Terrace, the gallery will feature article unrecorded entertainment, specialty cocktails, and a seasonable computer menu with tabular array seating.
Beaches Need Sand
The Atlantic City casino industry’s busiest time is by nature the summer months, as the New island of Jersey beach town welcomes sunbathe seekers and vacationers. The ocean is the cassino town’s superlative plus and amenity.
Hard John Rock verbalised foiling utmost month with government activity officials for not swiftly performing to bushel sand eating away inwards face of the Boardwalk, equipment casualty caused past a series of wintertime storms. The brave events greatly damaged Hard Rock’s Beach Bar, an outdoor readiness that was essentially dismantled.
It’s a nearly yearly job for the holiday resort town. Following the 2023 winter, Ocean Casino Resort spent $700K to fetch inwards truckloads of sand to rebuild the beach inward front of the resort on the Boardwalk’s northern end. Hard John Rock and Ocean are nigh neighbors, spaced only if by the nongaming Showboat Hotel.
Bill Callahan, general manager at Ocean, said cobbler's last year that it would follow a tough sell for a holding with “ocean” inward its public figure not to proffer guests a beach. Ocean brought inwards nearly 12,900 scads of sand to reestablish its ocean access.
Hard Rock International, which owns and operates Hard Rock Atlantic Ocean City, didn’t divulge details on how it restored its beach or the amount it spent on the refurbishment.
Summer Schedule
Hard Rock, like the octad other casinos in town, is train upwards for a occupy summertime season, which on the side kicks off with Memorial Day. The careen ‘n’ roll-themed cassino destination has a slew of headliners coming to the beach this summer.
A few notables localise to get in at Hard Rock inwards the straightaway months include Motley Crue (May 3-4), Grace Patricia Kelly Clarkson (May 10-11), Penn & Teller (May 16-17), Steve Martin and Mary Martin Short (May 18), Snoop Dogg (June 1), Patti LaBelle and The Commodores (June 7), Frankie Valli & the Four Seasons (June 22), and Kesha (July 3).