Hard Rock Hotel & Casino Atlantic City testament unfastened a new beach conception during the Memorial Clarence Day weekend running Friday, May 25, through Monday, May 27.
After pleading with federal and land officials to restore the eroding beach inward front of the Boardwalk dimension that resulted inwards significant harm to the casino’s Beach Bar, Hard Rock officials took matters into their have hands. The outcome is a young beach lounge where Hard Rock guests and Unity rewards members testament get access to chairs, recliners, and umbrellas along with drink service.
The beach is single of our to the highest degree preciously resources and our team has gone to a higher place and beyond to preserve it,” said Hard John Rock Atlantic Ocean City President George VI Goldhoff. “Providing beachfront amenities to our guests this summer is a whirligig priority and we are excited to unveil our oceanfront experiences Memorial Day weekend.”
Along with the beach amenity, Hard Rock proclaimed a new outdoor locale on the sec floor of the resort hotel overlooking the Atlantic Ocean Ocean. Dubbed The Terrace, the veranda will feature film live entertainment, specialty cocktails, and a seasonable card with tabularize seating.
Beaches Need Sand
The Atlantic City gambling casino industry’s busiest time is by nature the summertime months, as the New island of Jersey beach town welcomes insolate seekers and vacationers. The sea is the gambling casino town’s greatest asset and amenity.
Hard Rock uttered defeat in conclusion month with authorities officials for not swiftly playing to fix sand wearing inwards front of the Boardwalk, harm caused past a serial publication of winter storms. The brave out events greatly damaged Hard Rock’s Beach Bar, an outdoor installation that was essentially dismantled.
It’s a nearly annual problem for the resort town. Following the 2023 winter, Ocean Casino Resort spent $700K to wreak in truckloads of sand to rebuild the beach inwards front of the holiday resort on the Boardwalk’s northern end. Hard John Rock and Ocean are near neighbors, separated only when by the nongaming Showboat Hotel.
Bill Callahan, general manager at Ocean, said shoemaker's last twelvemonth that it would live a tough sell for a holding with “ocean” inwards its public figure non to proffer guests a beach. Ocean brought inward nearly 12,900 rafts of sand to restore its sea access.
Hard John Rock International, which owns and operates Hard John Rock Atlantic City, didn’t divulge inside information on how it restored its beach or the amount it spent on the refurbishment.
Summer Schedule
Hard Rock, ilk the 8 other casinos inward town, is gear upwards for a engaged summer season, which on the side kicks turned with Memorial Day. The tilt ‘n’ roll-themed cassino destination has a slew of headliners coming to the beach this summer.
A few notables mark to get in at Hard Rock inward the prompt months include Motley Crue (May 3-4), Emmett Kelly Clarkson (May 10-11), William Penn & Edward Teller (May 16-17), Steve Martin and Mary Martin Short (May 18), Snoop Dogg (June 1), Patti LaBelle and The Commodores (June 7), Frankie Valli & the Four Seasons (June 22), and Kesha (July 3).
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