LeoVegas enters sports betting partnership with Manchester City FC

LeoVegas has entered into a partnership with Premier League football team Manchester City
LeoVegas enters sports betting partnership with Manchester City FC

LeoVegas has entered into a partnership with Premier League football game team Manchester City.

The manipulator will become the team’s betting partner in Europe and Canada.

Per the agreement, LeoVegas’ trademark will lineament on the number one team’s preparation kit and crossways in-stadia assets, including at the Etihad Stadium.

The MGM Resorts-owned operator says its partnership with the football game lodge testament beef up its offering and visibility to those that come after the sport.

The partnership testament also give LeoVegas customers the chance to win matchday experiences.

Co-branded cognitive content is also voice of the deal, with stick ware being released for both Manchester City’s men’s and women’s first teams.

LeoVegas CEO Gustaf Hagman said: "LeoVegas is proud to follow entering into this partnership with Manchester City and excited to be able-bodied to proffer our customers unique experiences with the club.

“Manchester City is prodigious inwards the sport, with the same leading mindset as LeoVegas; this quislingism is an opportunity for LeoVegas to establish farther make consciousness to backing our planetary growth.”

City Football Group VP of Global Partnership Sales Dina Ahmad added: “Manchester City is proud of(p) to receive LeoVegas as our newest partner. We looking at forrad to working together to play fans and customers still finisher to the club.

“Additionally, we are excited that this new partnership will also help spark farther maturation crossways Europe and Canada and reserve us to go along reaching audiences around the world.”

Recently, LeoVegas was hit with a £1.2m ($1.4m) amercement for regularisation failures relating to social responsibleness and anti-money laundering.

The manipulator was also handed an functionary warning and is set to go theme to an audit.