Marina Bay Sands inward capital of Singapore is partnering with Formula One (F1) Team Scuderia Ferrari for a multiyear deal. The pact features an array of events and promotions inwards the lead-up to the Singapore Grand Prix in September.
Marina Bay Sands, often cited as the Au touchstone of the global structured holiday resort industry, is owned and operated by Las Vegas Sands. While the casino whale won’t be benefiting from Las Vegas bringing F1 to Southern Nevada for the maiden Las Vegas Grand Prix this Nov (Sands no more thirster has any cassino holdings inward Nevada), the Ferrari pact paves the right smart for the company to run into the global sport.
F1 continues to realize popularity around the world, with the 2019 Netflix infotainment series, “Formula 1: Drive to Survive,” a leading ground for the stake surge. While NASCAR is relieve male monarch inwards US motorsports, F1 has long reigned elsewhere around the world.
F1 attending surged to 5.7 million fans last-place year, upwards 36% from 2019. The highest form of international racing for open-wheel, single-seat chemical formula racing also lately struck new, to a greater extent profitable programme deals with ESPN and Fox Sports.
Iconic Hotel to Be Iconic Ferrari Red
Marina Bay Sands, 1 of two structured resorts inwards Singapore, with Resorts World Sentosa the other, plans to host a serial of Team Scuderia Ferrari events inward September. Sands is aligning with “The Prancing Horse” team and its 2 drivers, Charles Leclerc and Carlos Sainz Jr.
Headquartered inward Modena, Italy, Scuderia Ferrari is the oldest and most successful F1 squad inwards Formula One history. The Sands-Ferrari multiyear partnership will feature article Ferrari-themed activities, events, and promotions at the cassino coordination compound during Republic of Singapore Grand Prix race week that officially runs Sep 11-18.
A reproduction of the Ferrari SF90 racecar will also live on presentation at the resort hotel during rush week.
We are delighted to unveil our firebrand partnership with Scuderia Ferrari, the to the highest degree successful F1 team up in history,” said Marina Bay Sands Chief Operating Officer Saint Paul Town. “We looking at frontward to offering thrilling activations that eat up our visitors in the fervor of this singular partnership during the upcoming nighttime race inward Singapore.”
The to the highest degree notable aspect of the marketing pact testament be on total show end-to-end the crowned head city-state, as Marina Bay Sands plans to light upward its three iconic hotel towers inward Ferrari red during race week.
Paul Gandolfi, head of partnerships for Team Ferrari, said the business deal with Marina Bay Sands made sensation since both brands are “united inwards luxury, ambition, and the chase of quality and excellence.”
Night Race
The 2023 F1 World Championship includes 23 races, but only when tetrad are contested under the lights. Two of those nighttime races are capital of Singapore and Las Vegas, which are held inwards cities that beam after the sunbathe sets.
The Republic of Singapore Grand Prix is considered I of the more physically demanding F1 circuits because of its bumpy streets and 19-turn configuration. The electrical circuit is a minuscule to a greater extent than ternion miles, with the Grand Prix composed of 63 laps for a tot rush aloofness of around 192 miles. Sergio Perez and Team Red Bull are the defending champions.
Retired number one wood Sebastian Vettel is the track’s most successful driver, as the former Ferrari and Red River Bull-Renault device driver won the Republic of Singapore Grand Prix fivesome times.
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