“Meet AC,” the marketing trademark of the Atlantic Ocean City Convention and Visitors Bureau, is no more. The bureau revealed today that its promotional gird is at present “Visit Atlantic City.”
“Visit Atlantic City,” touristry and normal officials say, improve reflects the agency’s nucleus commission of attracting business organisation gatherings and leisure time travelers. While “Visit Atlantic Ocean City” will extend on “Meet AC’s” end of increasing convention traffic, the refreshed brand testament ameliorate tolerate the town to market place its non-MICE attractions.
As Atlantic City is going through and through a major reinvestment to make a safer, culturally-rich and sustainable community, the clip was ripe for us to refresh our branding and reinvest inward ourselves,” said Larry Sieg, chairman and CEO of Visit Atlantic Ocean City.
“While our primary focal point remains on bringing meetings and events to the destination, our young make broadens the enticement to prefer us. In add-on to having ace of the largest rule centers on the East Coast, we also offer an unmatched regalia of experiences where attendees tin can meet, join and let open with our famous boardwalk and beaches, glitzy gambling casino resorts, and world-class entertainment options,” Sieg added.
Gaming Funds Destination Marketing
“Meet AC” was established in June 2014. The non-profit-making is a public-private partnership between the Casino Reinvestment Development Authority (CRDA) and the niner gambling casino resorts.
The only if office of its kind inwards the US, the CRDA is funded through and through gambling casino taxes. The CRDA is responsible for reinvesting those funds into projects that alleviate economic and biotic community development inwards Atlantic City.
Each cassino directs 1.25% of its brick-and-gaming revenue to the CRDA. The authorisation says its missionary post is “to draw in visitors to Atlantic City by presenting world-class entertainment, events, and conventions at Historic Boardwalk Hall, the Atlantic Ocean City Convention Center, and other local venues.”
David Rebuck, manager of the New Jersey Division of Gaming Enforcement, and William James Plousis, chair of the New island of Jersey Casino Control Commission, are among the CRDA table members.
Visit Atlantic City’s fresh launched website — visitatlanticcity.com — provides an raiment of planning resources for event and head trip organizers.
Worthy Investments
The CRDA says its “Meet AC” limb greatly helped the IX casinos inward 2022. The dominance said “Meet AC’s” 2022 economic impact was northerly of $300 million.
For every clam invested by the casinos, Meet AC said it returned $34 to Atlantic City’s economy. Meet AC and the Atlantic City Sports Commission helped lay on 209 events and competitions lastly year, resulting in to a greater extent than 264,500 way nights and almost a half-million visitors.
“We hold doubled our numbers in terms of room nights and economical wallop since the pandemic impinge on inward 2020, showing that in the flesh(p) events are a important component of doing concern across almost every industry,” Sieg continued. “We ease hold work to perform to surmount our pre-pandemic numbers, but we’re confident inward our stream flight and growing interestingness we’re seeing from the meetings and normal industry that this goal is within reach.”
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