IMG Arena has struck a deal with the National Basketball League of Canada (NBL), agreeing to become its official data supplier in a multi-year partnership
IMG Arena has struck a sell with the National Basketball League of Canada (NBL), agreeing to become its official information supplier inwards a multi-year partnership.
A subsidiary of Endeavor, IMG Arena is a sports information and betting technology supplier, with access to the rights of o'er 80 pro sporting leagues and organisations.
Through its IMG Arena Alliance network, 460 sportsbook brands have got signed upward to certify the supplier’s portfolio of live streaming rights.
Starting with the 2022/23 Canadian basketball game season, IMG Arena testament be capable to mete out audio-visual sports betting data from NBL Canada to its web of sportsbook partners. These include OpenBet, Kambi Group, SBTech and Mick Power.
For NBL Canada, it represents an opportunity to raise the gain of a conference that has suffered tierce injury-hit seasons due to the Covid-19 pandemic.
NBL Canada VP of Operations Audley George Stephenson commented: “This is an of import step for NBL Canada as we displace into the sports betting realm and it's an honour to do so with such a well-thought-of and experient partner inwards this space.”
In total, IMG Arena delivers data feeds and unrecorded streaming functionality for more than 45,000 sports events from each one year. The provider also develops analysis tools to aid pro teams and sports organisations improve performance.
IMG Arena Rights Director Saint Mark Wrigley said: “NBL Canada is an established organisation with an exciting brand. We are delighted it has elect IMG Arena to piece of work with it on its accounting entry into sports betting and look forwards to building a warm human relationship to aid grow its offering and audience past piquant fans around the world.”