NordicBet creates new communication concept and brand identity

NordicBet is launching a new communication concept and brand identity in a bid to strengthen the brand’s position in the Nordics

NordicBet is launching a unexampled communication conception and trademark individuality inward a entreat to strengthen the brand’s stance inwards the Nordics.

”Makes sports bigger” aims to show up the group’s passion for summercater and to stand for the supporters’ passion for feature in a “unique and different way.”

The unexampled conception is the firstly example of Betsson’s new international designing and originative hub, which aims to “streamline and exfoliation the company’s process within brandmark identity operator and design across Betssons markets.”

Betsson noted that NordicBet is the first of all to follow rolled out, with to a greater extent brands within the grouping to follow, supported by the company’s Global Brand & Creative team.

“With our young international pattern hub we will be able to purchase marketing campaigns across brands and markets, creating synergies and efficiencies crossways the group,” said Betsson Group CCO Ronni Hartvig.

“The Nordics are first off come out with this tolerant of collaboration, and other markets will follow.”

Betsson added that NordicBet, ane of the number 1 sports betting brands in the Nordics to extend bets beyond the world’s teetotum leagues, is at present taking unexampled steps to farther fortify its individuality with a to a greater extent cross-market approach.

Betsson Group Director of Brand and Creative Kay Hook commented: “Like the association football player, the hockey player or the handball player, many of the supporters and fans experience their have routines, or still rituals, which they believe they must make to supporting their team. It tin follow wearing the team’s shirt, putting on lucky socks or having the same matchday routines; all to sustenance their team up and doing whatever it takes to win.

“That perception is the starting peak for NordicBet’s unexampled campaign. But we experience taken this a minuscule further, adding straight feelings, sometimes uncommon rituals and friendships, that Makes sports bigger.”