PointsBet, Drew Brees Scolded for Lightning Strike Advertisement

PointsBet USA, the stateside operating social unit of the Australia-based sports betting group, continues to human face backlash after a picture surfaced online lowest Friday supposedly showing NFL outstanding John Drew Brees being struck past lightning.

The picture clip, which went viral on social media and racked up millions of views, showed Brees ostensibly getting ready to photographic film an real PointsBet commercial out of doors inwards tempestuous conditions. The former New siege of Orleans Saints quarterback is beingness fitted with a mike on his shirt when a loud lightning bolt strikes and renders the video black.

Video: Former NFL QB John Drew Brees was apparently struck past lightning spell cinematography a @PointsBetUSA commercial.pic.twitter.com/7v7tbWFmSN

— Dov Kleiman (@NFL_DovKleiman) December 2, 2022

The video clipping caused affright among Brees’ millions of fans. Brees led the Saints to the franchise’s number one NFL title by winning Super Bowl XLIV on Feb 7, 2010.

It was later revealed that the video cut short was simply a marketing gambit for PointsBet. Brees has been a make embassador for the fellowship since July 2021. PointsBet explained that the movie-like lightning expunge was to promote the sportsbook’s live in-game odds, called “Lightning Bets.”

Time to permit you inwards on a little sport we've had with @drewbrees guys. He's alive and good and "buzzing" for a weekend of unloose bets. Keep your eyes on our channels all weekend for play drops for US vs. Netherlands, College Football and NFL. pic.twitter.com/vhnLm5S0Cw

— PointsBet Sportsbook (@PointsBetUSA) December 2, 2022

Brees, 43, spent the bulk of his 20-year calling with the Saints. a future Marguerite Radclyffe Hall of Fame inductee, Brees threw for 571 touchdowns and more than 80,000 yards — both ranking s all-time inward the NFL, in arrears only if Tom Brady.

Lightning Survivors Respond

Many Brees fans didn’t make kindly to the PointsBet marketing gimmick. The non-profit-making back up grouping Lightning Strike & Electric Shock Survivors International (LSESSI) didn’t either.

Labeling the advert “disgusting” and “inappropriate,” LSESSI said PointsBet should follow ashamed.

The recent Drew Brees lightning commercial message is an inappropriate, disgustful method of promoting gambling,” the organisation said inward a statement. “This is a virulent injury, and it is unsatisfying to regard the continual ridicule of lightning and electrical trauma survivors in comical visible radiation inward which it is presented for commercial-grade pull ahead and profit.”

LSESSI said the PointsBet chalk out “set us dorsum 20 years,” and questioned, “What object lesson does it circle for our children to learn?”

PointsBet acknowledged the feedback. The fellowship tweeted inwards response that it would offer up LSESSI a unloosen $10K “Lightning Bet.” The system didn’t read PointsBet up on the offer.

We didn’t tight to upset the unspoilt people of LSESSI (https://t.co/ZimmtUBwjL) so we are delighted to proffer them a FREE $500 Lightning Bet for every year they said our John Drew Brees stunt circle them back. That’s $10K in Lightning Bets, all for charity, for any NFL mettlesome tomorrow @tmz

— PointsBet Sportsbook (@PointsBetUSA) December 3, 2022

PointsBet is teetering on the brink of becoming in time another sportsbook injured party in the US. As sports betting expanded across the nation, sportsbooks spent intemperately on marketing to acquire customers. But the crowded market has resulted inwards some operators already closing shop, notables including MaximBet and Fubo Sportsbook.

PointsBet’s ponderous marketing outlay has drastically cutting off into its merchantman line. Investors have been fleeing the Aussie loyal over the yesteryear 24 months, with shares of the sportsbook falling from around $11 a apportion to $1.32 today.

The carry loss has spite Brees, as parting of his PointsBet partnership included him receiving an vague equity stake inward the sportsbook.

Public Opposition

Lightning scratch survivors weren’t the only if ones who found the PointsBet promo inward poor taste. The absolute majority of the societal media feedback has been mainly inward opposite to the lightning walk out storyline.

My seven-year-old son simply went into a panic attempt after seeing that video and thinking his favorite field general was dead,” said 1 someone on Twitter.

“The cringe is unbearable. How about you layover with the silly marketing ploys and focalize on setting lines that are unspoilt plenty that you canful in reality read sue without limits?” asked another.

“This is a repelling right smart to stress to get under one's skin new clients. ‘Hey, let’s let everyone to guess Drew is severely wounded. That’ll make out it,'” commented another. “Disgusting.”

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