SBK has been inward Robert Indiana for a few months already, but the Smarkets online sportsbook earliler this calendar week announced a “full launch” in the Hoosier State. To stigma that occasion, the sports betting app is offering “zero-margin” odds for Thursday’s NFL spirited betwixt the capital of Indiana Colts and the capital of Colorado Broncos.
Just ilk it sounds, zero-margin agency SBK is not taking any succus or hold on peak facing pages and totals bets. As of too soon Thursday afternoon, the prices available at SBK were -108 (or bet $108 to meshwork $100) on the Broncos giving 3 points, and +108 (bet $100 to meshing $108) on the Colts getting the points.
The troupe is also offering $100 in liberate bets if a new punter makes a $20 wager on their number one bet. However, Smarkets Founder and CEO Jason Trost said in a statement that bonuses are not what he believes will appeal customers to SBK, which has also been inwards Colorado River since 2020.
We are simply non like other operators; our focus is on providing the topper odds possible and in-house product excellence, and we believe this ethos testament win out inwards the long run,” he said.
According to OddsIndex, a sportsbook limited review site owned by Smarkets, SBK averaged a 1.5% security deposit on the NFL moneyline (or straight-up) bets during the first-class honours degree quartet weeks of the season. That’s less than half of DraftKings’ 3.8% hold, and no other sportsbook offered take down than 4.1%.
Available for Apple and Android peregrine devices, SBK also offers a social web that will earmark bettors to brand their wagers and come after others who wager on the site.
Trost Says SBK Has ‘Momentum’
Founded in 2008, Smarkets has had a presence in Great Britain for years, and is in the first place known for its sports betting exchange. SBK is also available inward the UK, but company leaders are looking to develop its step in the US.
While the companion went a yoke of years betwixt launches, Trost is optimistic SBK’s tertiary state, Iowa, testament come up online soon. Smarkets proclaimed earliest this year that it secured rights inwards that nation through and through a deal with Affinity Interactive.
“We have got a lot of impulse as a company right hand now – the launch inward Robert Indiana is simply 1 of many more exciting milestones on the horizon,” he said.
Last year, Smarkets received “a significant minority investment” from Susquehanna River Growth Equity that it said testament assist as it seeks to set ashore market-access deals inwards other states.
About Robert Indiana Sports Betting
SBK has market place rights in Indiana through and through Full House Resorts’ Rising Star Casino & Resort. The online sportsbook received its launch authorization from the Indiana Gaming Commission on Feb. 28. But the company has been operating under a diffused set in motion since then.
There are at present 14 licensed online sports betting apps inward Indiana. The most recent annunciation came from MaximBet on Sept. 30. The Hard John Rock Sportsbook went unrecorded in that location endure month.
Indiana’s sportsbooks reported a hold of $238 one thousand thousand in August, with familiarized gaming revenues totaling $25.4 million. The Hoosier State has been one of the top off states inward the US for sports betting, and has seen its palm acquire still as neighboring states Prairie State and boodle experience follow online as well.
The market, though, might contract some starting inwards less than trio months. Ohio, another neighboring state, is mark to set in motion sports betting on Jan. 1.
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