Greyhound Racing Victoria (GRV) has granted Sky Racing broadcasting rights as it looks to boost the sport’s popularity and create additional content
Greyhound Racing Queen Victoria (GRV) has granted Sky Racing broadcasting rights as it looks to encouragement the sport’s popularity and create additional content.
The Tabcorp-owned web testament beam and give out greyhound racing from the Aboriginal Australian body politic for the next quartet years under a young partnership agreement.
This is intentional to arouse the sport’s profile and get wagering ontogeny end-to-end TAB’s digital and retail networks, among other goals.
As GRV’s domestic, digital and international “vision broadcaster and distributor,” Sky testament spring more airtime to Victorian greyhound racing, create dedicated greyhound show window content and follow up on digital initiatives.
Adam Brownlee, Tabcorp General Manager of Sky Operations, claimed the partnership would raise greyhound racing and “create to a greater extent opportunities for punters.”
“We’re thrilled to live decreed as GRV’s vision distribution and broadcast partner,” he said. “Sky and GRV get a longstanding partnership and the young arrangement will fortify our relationship.
“Most importantly it’s a win for punters, industry participants and our almost 2 billion viewers every twelvemonth whether they follow inward pubs or clubs, at place or watching via our newly refreshed website, the TAB App or on Sky Racing Active.”
Brownlee also believed the enhanced exposure would growth wagering opportunities for TAB. He said: “This partnership testament pay punters access to to a greater extent entropy from the best spring analysts and create to a greater extent interest group inward punting on greyhound racing as TAB prepares to launch a young app.”
GRV’s Acting CEO, Gilbert Charles Stuart Laing, verbalised similar hopes for the expanded partnership, commenting: “We are sounding forrad to workings fifty-fifty more intimately with Sky Racing, to live to a greater extent innovative inwards the right smart we show window our athletics to punters.”
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