Sports Betting Survey Reveals Bettor Insights Ahead of Ohio’s Jan. 1 Launch

Sports betting starts inward Ohio inwards to a lesser extent than a week, and information from Betting Hero of Alexandria may indicate what apps will live the to the highest degree pop among Buckeye bettors.

The fellowship that helps bettors register with licensed operators surveyed 215 sports fans inwards Ohio inward October and November. The meditate intends to gain a ameliorate discernment of the market before the first-class honours degree apps and sportsbooks spell live on New Year’s Day.

Given that quartet of the V states bordering OH – Indiana, Michigan, Pennsylvania, and Cicily Isabel Fairfield Virginia – already tender sports betting, it’s non a bighearted surprise that 31% of those surveyed experience placed an online bet inwards another state.

With roughly 11.8 trillion people, Ohio will turn the fourth-largest state to offering legalized sports betting. As such, it’s expected to get one of the biggest markets inwards the country.

Bettors in that respect will also hold plentitude of sportsbooks from which to choose. The Ohio Casino Control Commission has already approved 20 online operators, as fountainhead as 12 companies that be after to open up to 19 brick-and-mortar locations crossways the state. type A few more apps and retail locations are expected to catch approved sometime inward 2023.

Beyond the apps and the sportsbooks, the state will also appropriate kiosks in select drawing retail locations. According to the Ohio River eLicensing Portal, to a greater extent than 1,080 bars, restaurants, foodstuff stores, and other establishments have got applied to innkeeper a kiosk.

Top Two No Surprise

Betting Hero’s appraise results designate the country’s ii largest operators testament likely lodge in the upper side spots in OH as well.

DraftKings had the highest trademark consciousness response, with 46% of those surveyed. In addition, 14% feature already wager through and through DraftKings inward another state. For FanDuel, 44% of those surveyed said they recognized the brand, with 13% locution they’ve used it in another state.

In past studies, Betting Heron Research has found a strong correlational statistics between brandmark consciousness and world-class app used,” the describe stated.

The brandmark awareness interrogation asked respondents to name as many operators as possible.

From a day-by-day fantasise sports perspective, 41% of respondents said they hold a FanDuel Daily Fantasy Sports (DFS) account. The same pct said they played phantasy on DraftKings.

When asked what apps they’d be most potential to download, 78% said DraftKings and 71% said FanDuel.

Barstool No. 3 inwards Survey

The online sportsbook with the third-highest brand cognizance was Barstool Sportsbook. The William Penn Entertainment brandmark scored 33% inwards firebrand awareness. In addition, 63% said they would be to the highest degree potential to download the Barstool app.

There were some interesting disparities between the brand cognisance and expected download results. On the knowingness question, 26% named BetMGM, and only when 10% listed Caesars Sportsbook. But the information shows 44% expecting to download Caesars and 42% downloading BetMGM. Hard John Rock Sportsbook did not register in the brand cognizance results – 10 sportsbooks were listed, garnering at least 4% recognition. Then there was an “other” category, which had a 13% response place – but the appraise shows 44% wait to download the Seminole Gaming online product.

Ohio’s expected to be the first res publica for several young operators entering the market, and the BettingHero appraise shows 28% of respondents design to download the Fanatics app, spell 16% program to download the Underdog app, and 11% said they would download Betr. Those are higher scores than naturalized sportsbooks similar PointsBet (9%), bet365 (9%), BetRivers (8%), and SuperBook (7%) received.

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