Super Bowl Commercials Hit Record Price, DraftKings, Caesars Headline Sportsbooks

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Super Bowl LVI is less than a hebdomad away, and NBC is making bank building away of last-minute advertisers that have got paid unprecedented rates for remaining commercial message clip slots.

NBC says the entire lot of commercial message breaks across NBC, Telemundo, and Peacock digital platforms experience been sold. The Super Bowl LVI broadcaster adds that it was able to bursting charge a enter $7 jillion per 30-second advertisement pip for tardily purchasers.

DraftKings and Caesars Sportsbook are the only two gaming industry companies that will advertise during the prominent game.

The Super Bowl kicks cancelled this Sunday, Feb 13, from SoFi Stadium in Inglewood, Ca. The Los Angeles Rams are playing in their rest home venue against the Cincinnati Bengals.

The consensus among oddsmakers has the NFC champs preferent by 4.5 points. The moneyline is Rams -200 and Bengals +165. type A winning $100 play on those lines respectively nets $50 and $165. The over/under is at 48.5 points.

NFL Popularity Soars

Following pull down years inwards terms of television system ratings, with subject anthem protests cited as I ground for the declines, the NFL has enjoyed a resurgence inward 2021. The pro football league’s 272 regular-season games averaged 17.1 gazillion viewers — a 10 percent take in on 2020.

The on-going enlargement of legal sports betting is playing a tonality role in the uptick. Sports betting is legal inwards to a greater extent than two dozen states. Bettors are likelier to vigil games that they would make otherwise shunned. The 2021-22 NFL Playoffs hold also been wildly exciting, with a slew of nail-biting finishes.

The NFL has ne'er been stronger and has led us to unexampled records this year,” said Saint Mark Marshall, NBCUniversal chairperson of publicizing and partnerships.

NBC was ab initio charging $6.5 billion per 30 seconds of national broadcast time during this Sunday’s Super Bowl. But one time only if a few spots remained, the web increased the rank to $7 million.

DraftKings was the world-class gaming manufacture component to purchase Super Bowl ad time. The iGaming and sportsbook provider announced its entry, its secondment sequent Super Bowl, last month.

Caesars Sportsbook also bought inwards during the $6.5 billion rate. Caesars is advertising during the Super Bowl for the first off clip in company history.

All Super Bowl commercials that send on NBC testament be to boot televised on Telemundo and the network’s digital streaming assets, such as Peacock.

Super Bowl 30-Second Commercial Rates

  • 1967 — $42,500
  • 1970 — $78,200
  • 1980 — $222,000
  • 1990 — $700,400
  • 1995 — $1.15 1000000 (1st $1M+)
  • 2000 — $2.1 million
  • 2010 — $2.9 million
  • 2015 — $4.25 million
  • 2020 — $5.6 million
  • 2022 — $6.5-$7 million

Super Bowl Teasers

Many Super Bowl LVI advertisers have already released their commercials inwards an effort to build excitation for their subject debuts on the US’ biggest advertising stage. Others have shared teasers for their spots.

DraftKings released its have teaser, titled “Fortune Awaits.” The dapple encourages young users to download the sportsbook app to participate inwards the DraftKings Free Million Dollar Super Bowl LVI Bet contest.

Caesars has revealed only when that its Super Bowl commercial will follow another installment of the sportsbook’s “Caesars and Cleo” campaign. It stars JB Smoove, Halle-an-der-Saale Berry, and Archie, Cooper, Eli, and Peyton Manning.