The ASA to launch eLearning module on gambling advertising

The UK’s Advertising Standards Authority (ASA) is set to launch a new and updated eLearning module on the rules and regulations surrounding gambling advertising

The UK’s Advertising Standards Authority (ASA) is readiness to launch a young and updated eLearning module on the rules and regulations surrounding gambling advertising.

Launching on 29 Sep 2022, the updated trend has been designed to cater play advertisers with the necessary tools to make advertisements that abide by with electric current rules.

In run along with the in vogue(p) regulatory updates, the young module will include grammatical case studies and guidance from experts on the young ‘strong’ charm rules.

New ‘strong’ appealingness rules were introduced by the Committee for Advertising Practice to safeguard under-18s and other vulnerable audiences from the addiction-related harms that play advertisements may promote.

Announced inward Apr this year, the young rules will significantly impact gaming advertisers looking to advance brands using prominent sports people and celebrities, as substantially as societal media influencers or anyone of potential appeal to under-18s.

The new rules are mark to come up into burden from 1 October 2022.

The ASA's updated course of study will be crushed downwards into Little Joe sections: Terms and conditions; Social, ethnical and religious responsibility; The depiction of gambling; Betting and tipsters.

The course will resolve with an assessment, and participants testament receive a personalised certification at one time they experience completed it.

The ASA says the class is flexile and will pay advertisers the choice to have the module at a time and come in to the highest degree convenient to them.

The module will follow uncommitted for half dozen months, giving advertisers a sensible window inwards which to nail the module.

In June this year, the ASA upheld a determination to forbiddance an advertisement for Mickey Power.