Travis Kelce’s ‘Viva Las Vegas’ Serenade Hikes Song Royalties

After Travis Kelce shouted a half-crazed rendition of “Viva Las Vegas” as a testimonial to the townsfolk that gifted him his thirdly Super Bowl ring last-place Sunday, i mightiness feature expected the song’s copyright holders to sue.

On the contrary, Kelce’s unique serenade — viewed past more than 123 million people, including his famous girlfriend, Zachary Taylor Swift, who giggled at his enthusiasm — triggered a tape amount of royalties for the publishing house of the song, as substantially as its administrator, Warner Chappell Music.

Money Honey

That’s mostly because every tidings outlet and verbalize show up that wanted to air the amusive snip had to kick in to its revenue current past paying a public public presentation royal family to its publishing company.

We were very excited most him doing that,” Will Bratton, chairman of Pomus Songs Inc., told Billboard magazine, though he declined to ascribe a clam signalise to his excitement.
Elvis Presley’s pilot 1964 single, “Viva Las Vegas,” from the moving-picture show of the same year and name. (Image: discogs.com)

Doc Pomus co-wrote the strain with dude songwriter Mort Shuman for the 1964 Elvis Elvis Aron Presley picture of the same name. And, though Presley ne'er erstwhile performed it live, it has woven itself into the material of Las Vegas culture, rarely being left wing out of any of the dozens of different Elvis testimonial shows staged inward Vegas since the true(a) article’s 1977 death.

In gain to Elvis impersonators and pro football players, “Viva Las Vegas” has been covered past Robert the Bruce Springsteen, ZZ Top, the Dead Kennedys, Shawn Colvin, and still Bob Dylan.

Dylan, who won a Alfred Bernhard Nobel Prize for his song lyrics inwards 2016, included a whole chapter well-nigh “Viva Las Vegas” in his 2022 book, “The Philosophy of Modern Song.”

“This is a song almost faith,” Dylan wrote. “The sort of faith where you stone's throw under a rain shower spigot inwards the midsection of the desert and to the full believe irrigate will come out.”

Not Off-Key?

Some disputation has emerged from societal media, from which it usually does, about Kelce’s rendition non existence as off-key as it sounded to untrained ears.

In fact, according to musicologist and TikTokker @bravedavebean, the tight terminal in reality sang a tight concordance to the famous melody that was, to a greater extent or less, perfectly pitched. Click here for Bean’s unexpectedly convincing argument.

Perhaps, as ane commenter on the TikTok video noted, “Taylor ne'er lets him use up the melody when they sing inwards the car, so he’s gotten really just at the harmonies.”

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